# monday.com — This is McDonald's Story

A customer-story film that opens with a motion-graphic stat, then cuts between a McDonald's process lead speaking to camera and monday.com dashboards, and ends on a trial CTA.

- Code: AD-0281
- Kind: Ad
- Format: Customer story
- Brand: monday.com
- Length: 46.0s · 17 beats · 22.2 beats/min · 15 hard cuts
- Industry: SaaS, Productivity, Food and drink
- Style: Light UI, Captions, Documentary, Device mockups, Push-ins, Morph transitions, Cursor-led
- Original: https://www.youtube.com/watch?v=KLan3gTeYM4
- Full breakdown: https://cutmap.co/v/monday-com-this-is-mcdonald-s-story

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/monday-com-this-is-mcdonald-s-story.