# Monzo — 2025 1p Saving Challenge

A silent, text-led social cut that explains a penny-doubling savings challenge in seven short lines on a red-to-pink gradient. A coin pile and a jar do the visual work, and the film ends on a call to join before a deadline.

- Code: SO-0050
- Kind: Social cut
- Format: Kinetic type film
- Brand: Monzo
- Length: 28.1s · 12 beats · 25.7 beats/min · 0 hard cuts
- Industry: Banking, Fintech, Consumer apps
- Style: Big type, Kinetic type, Gradients, Flat 2D, Captions, No voiceover, Playful, Bold
- Original: https://x.com/monzo/status/1876576540177105257
- Full breakdown: https://cutmap.co/v/monzo-2025-1p-saving-challenge

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/monzo-2025-1p-saving-challenge.