# Nespresso — Gusto indimenticabile

A 20-second Italian ad in which one woman, played in three outfits, moves through breakfast, a break and an evening finale. Each moment is a short cut sequence with one pink question on screen, and the film ends on the red Nespresso lockup.

- Code: AD-0382
- Kind: Ad
- Format: Montage
- Brand: Nespresso
- Length: 20.1s · 17 beats · 50.8 beats/min · 16 hard cuts
- Industry: Food and drink, Retail
- Style: Fast cutting, Beat-synced edit, Pastel, Live action, Premium, Playful, Kinetic type, No voiceover
- Original: https://www.youtube.com/watch?v=zqiAz4QhoJ8
- Full breakdown: https://cutmap.co/v/nespresso-gusto-indimenticabile

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nespresso-gusto-indimenticabile.