# Nespresso — Press to Explore

A 30-second Korean-market ad in which Dua Lipa walks into a Nespresso boutique, presses a Vertuo machine and steps into a series of saturated fantasy worlds, one per coffee. It ends on the new Vertuo Up and a shopping bag that turns into the logo.

- Code: AD-0383
- Kind: Ad
- Format: Live-action product film
- Brand: Nespresso
- Length: 30.1s · 18 beats · 35.9 beats/min · 19 hard cuts
- Industry: Food and drink, Consumer electronics, Entertainment
- Style: Live action, Cinematic, Match cuts, Whip pans, Captions, Bold, Big type, Premium
- Original: https://www.youtube.com/watch?v=yCr8cZSX40o
- Full breakdown: https://cutmap.co/v/nespresso-press-to-explore

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nespresso-press-to-explore.