# Nespresso — Vertuo Pop+ Variety of Coffee

A 30-second Korean ad for the Vertuo Pop+ machine. It opens on a black coffee seen from above, switches to an iced-latte mode, and shows one capsule becoming many drinks. It then moves through the machine's colour range to a final logo.

- Code: AD-0273
- Kind: Ad
- Format: Feature tour
- Brand: Nespresso
- Length: 30.1s · 16 beats · 31.9 beats/min · 13 hard cuts
- Industry: Consumer electronics, Food and drink
- Style: Premium, Product macro, Cinematic, Captions, No voiceover, Music-led, Light UI
- Original: https://www.youtube.com/watch?v=E3QDDWgZAWw
- Full breakdown: https://cutmap.co/v/nespresso-vertuo-pop-variety-of-coffee

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nespresso-vertuo-pop-variety-of-coffee.