# New Balance Basketball — Quiet Noise

A near-silent forest film in which a hooded athlete does push-ups among wild deer, then pulls up his hood and walks away into the trees. It sells the idea of humble, unseen work with almost no copy and a single logo at each end.

- Code: BR-0196
- Kind: Brand film
- Format: Brand manifesto
- Brand: New Balance Basketball
- Length: 30.1s · 13 beats · 26 beats/min · 7 hard cuts
- Industry: Sport, Retail
- Style: Cinematic, Slow and deliberate, Music-led, No voiceover, Grain and texture, Premium, Emotional
- Original: https://www.youtube.com/watch?v=KNIcdsfEuwk
- Full breakdown: https://cutmap.co/v/new-balance-basketball-quiet-noise

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-basketball-quiet-noise.