# New Balance — Ellipse Sneaker Report

A spoof TV news segment in which Action Bronson, as 'investigative reporter', presents the New Balance Ellipse. A retro broadcast frame (colour bars, glitch, VHS title card) wraps studio comedy and cut-in product footage, and the film ends on a physical gag and the logo.

- Code: AD-0384
- Kind: Ad
- Format: Other
- Brand: New Balance
- Length: 67.2s · 26 beats · 23.2 beats/min · 35 hard cuts
- Industry: Fashion and beauty, Retail, Entertainment
- Style: Humorous, Retro, Live action, Captions, Glitch, Fast cutting, Characters, Dialogue
- Original: https://www.youtube.com/watch?v=yDqdWG5C8VY
- Full breakdown: https://cutmap.co/v/new-balance-ellipse-sneaker-report

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-ellipse-sneaker-report.