# New Balance — FuelCell Rebel v5 coffee run

A 15-second ad that cuts a barista's espresso routine against a runner lacing up, then follows the runner through a rainy side street. Shot-for-shot matching of coffee prep and shoe prep ties the shoe to the 'running x coffee ASMR' idea.

- Code: AD-0352
- Kind: Ad
- Format: Live-action product film
- Brand: New Balance
- Length: 15.1s · 14 beats · 55.7 beats/min · 10 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Live action, Cinematic, Product macro, Fast cutting, Match cuts, Beat-synced edit, Kinetic type, No voiceover
- Original: https://www.youtube.com/watch?v=i1ZwK8hbhus
- Full breakdown: https://cutmap.co/v/new-balance-fuelcell-rebel-v5-coffee-run

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-fuelcell-rebel-v5-coffee-run.