# New Balance — FuelCell Rebel v5 Crafted to Feel Fast

A 15-second product ad that pairs macro shoe footage with repeating stacked type. Three words (fuelcell rebel, fast, lightweight) multiply down the frame, then the shoe returns small with the logo.

- Code: AD-0329
- Kind: Ad
- Format: Live-action product film
- Brand: New Balance
- Length: 15.1s · 11 beats · 43.7 beats/min · 6 hard cuts
- Industry: Fashion and beauty, Consumer electronics
- Style: Product macro, Kinetic type, Big type, Fast cutting, Beat-synced edit, Light UI, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=ZnqC_j4D0XU
- Full breakdown: https://cutmap.co/v/new-balance-fuelcell-rebel-v5-crafted-to-feel-fast

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-fuelcell-rebel-v5-crafted-to-feel-fast.