# New Balance — FuelCell Rebel v5 'fast and lightweight'

A 15-second product spot that cuts macro shots of one running shoe against stacked repeating type, with the words 'fuelcell rebel', 'fast' and 'lightweight' multiplying down the frame like speed lines, then ends on a small shoe and logo.

- Code: AD-0270
- Kind: Ad
- Format: Live-action product film
- Brand: New Balance
- Length: 15.1s · 11 beats · 43.7 beats/min · 6 hard cuts
- Industry: Fashion and beauty, Consumer electronics
- Style: Product macro, Kinetic type, Big type, Light UI, Beat-synced edit, Premium, Minimal, No voiceover
- Original: https://www.youtube.com/watch?v=IBsrJxnLbGo
- Full breakdown: https://cutmap.co/v/new-balance-fuelcell-rebel-v5-fast-and-lightweight

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-fuelcell-rebel-v5-fast-and-lightweight.