# New Balance — FuelCell Rebel v5, Running x Coffee

A 15-second ad that intercuts a barista's espresso routine with a runner lacing up, then follows him out of a cafe door into a rainy Tokyo-style alley. Close-up product shots and repeated 'fuelcell rebel' type stand in for a voiceover, and the sound is a quiet ASMR bed that swells into music once the run starts.

- Code: AD-0295
- Kind: Ad
- Format: Montage
- Brand: New Balance
- Length: 15.1s · 14 beats · 55.7 beats/min · 10 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Beat-synced edit, Fast cutting, Product macro, Cinematic, Match cuts, Big type, No voiceover, Sound-design-led
- Original: https://www.youtube.com/watch?v=NLbiWBmXZuc
- Full breakdown: https://cutmap.co/v/new-balance-fuelcell-rebel-v5-running-x-coffee

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-fuelcell-rebel-v5-running-x-coffee.