# New Balance — Furon '7egacy'

A fast, street-level launch film for a football boot that mixes grassroots London footage, disposable-camera photos and a locker-room scene with Bukayo Saka. A single line of on-screen copy explains the idea: young players shot their own view of the scene.

- Code: LN-1044
- Kind: Launch film
- Format: Montage
- Brand: New Balance
- Length: 31.9s · 17 beats · 32 beats/min · 44 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Fast cutting, Beat-synced edit, Grain and texture, Whip pans, Music-led, No voiceover, Collage, Premium
- Original: https://www.youtube.com/watch?v=64RYTqXUKdQ
- Full breakdown: https://cutmap.co/v/new-balance-furon-7egacy

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-furon-7egacy.