# New Balance — Grey Days 2026 With Aminé

A live-action launch teaser in which Aminé raises a grey New Balance flag on a miniature night street set, then triggers a wind fan and a loudspeaker to announce the Grey Days event. A desaturated grey world with one red accent builds to the flag and a grey days logo end card.

- Code: LN-1186
- Kind: Launch film
- Format: Live-action product film
- Brand: New Balance
- Length: 26.1s · 14 beats · 32.2 beats/min · 12 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Monochrome, Premium, Slow and deliberate, Music-led, No voiceover, Live action
- Original: https://www.youtube.com/watch?v=jvhGqaO7VWw
- Full breakdown: https://cutmap.co/v/new-balance-grey-days-2026-with-amine

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-grey-days-2026-with-amine.