# New Balance — Grey Days 2026

A music-led brand film that builds one miniature grey street inside a warehouse set, then moves through it vignette by vignette, from a top-down flag shot to window, barbecue, hedge and bus-stop scenes, athlete portraits, a basketball court and a sparking sled run. It ends on a 'grey days' lockup over a standing athlete.

- Code: BR-0209
- Kind: Brand film
- Format: Brand manifesto
- Brand: New Balance
- Length: 36.8s · 22 beats · 35.9 beats/min · 20 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Premium, Monochrome, One continuous camera, Push-ins, Music-led, No voiceover, Fast cutting
- Original: https://www.youtube.com/watch?v=OkRZ8jeYWI8
- Full breakdown: https://cutmap.co/v/new-balance-grey-days-2026

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-grey-days-2026.