# New Balance — Origins of Grey

A 60-second live-action brand film in which an athlete reads a 'grey guide' while sitting in an ice bath, and yellow captions tell a fairytale-style history of grey. It ends with him dragging a stack of giant books across the pavement and the 'grey days' lockup.

- Code: BR-0262
- Kind: Brand film
- Format: Brand manifesto
- Brand: New Balance
- Length: 59.6s · 18 beats · 18.1 beats/min · 14 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Slow and deliberate, Captions, Voiceover, Dark UI, Premium, Push-ins, Monochrome
- Original: https://www.youtube.com/watch?v=vUWEUJJyuI0
- Full breakdown: https://cutmap.co/v/new-balance-origins-of-grey

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-origins-of-grey.