# New Balance — Run Your Way

A 30-second brand ad that cuts through dozens of different runners in different cities, landscapes and times of day, all shot from a low front-facing angle, and ends on the line 'run your way.' and the New Balance wordmark.

- Code: AD-0272
- Kind: Ad
- Format: Montage
- Brand: New Balance
- Length: 30.1s · 27 beats · 53.9 beats/min · 22 hard cuts
- Industry: Fashion and beauty, Retail, Fitness
- Style: Cinematic, Fast cutting, Beat-synced edit, Music-led, No voiceover, Live action, Big type, Push-ins
- Original: https://www.youtube.com/watch?v=Gbh0RBRrwFA
- Full breakdown: https://cutmap.co/v/new-balance-run-your-way-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-run-your-way-2.