# New Balance — Run Your Way, Queens

A 15-second live-action brand film set in Queens, New York. It moves from a skyline and subway to a barbershop haircut, a friend arriving, a hug, and a jog down the street, ending on the line 'run your way.' and the wordmark.

- Code: BR-0261
- Kind: Brand film
- Format: Live-action product film
- Brand: New Balance
- Length: 15.1s · 11 beats · 43.8 beats/min · 9 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Live action, No voiceover, Music-led, Documentary, Emotional, Slow and deliberate
- Original: https://www.youtube.com/watch?v=w0pTgS1QJ_8
- Full breakdown: https://cutmap.co/v/new-balance-run-your-way-queens

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-run-your-way-queens.