# New Balance — Run Your Way

A 30-second live-action brand film with no voiceover and no on-screen text. It opens on a runner relaxing in a cafe, then cuts through a rapid series of runners in different cities, tracks and trails, and ends with a large group running toward camera.

- Code: BR-0195
- Kind: Brand film
- Format: Montage
- Brand: New Balance
- Length: 30.1s · 22 beats · 43.8 beats/min · 18 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Cinematic, Fast cutting, Live action, Music-led, No voiceover, Push-ins, Premium, Beat-synced edit
- Original: https://www.youtube.com/watch?v=FHY4s_ngF78
- Full breakdown: https://cutmap.co/v/new-balance-run-your-way

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-run-your-way.