# New Balance — SC Elite v5, Built for This Moment

A 30-second live-action launch film that cuts through a sports research lab: lacing up, mask testing, mechanical shoe tests, sketches, runners on treadmills and hands building shoes. Small serif captions carry the pitch, and the film ends on the NB logo over black.

- Code: LN-1139
- Kind: Launch film
- Format: Live-action product film
- Brand: New Balance
- Length: 30.1s · 26 beats · 51.8 beats/min · 31 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Cinematic, Fast cutting, Live action, Product macro, Premium, Captions, Music-led, Beat-synced edit
- Original: https://www.youtube.com/watch?v=U0cqZ4ipAQ8
- Full breakdown: https://cutmap.co/v/new-balance-sc-elite-v5-built-for-this-moment

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-sc-elite-v5-built-for-this-moment.