# New Balance — Unicorn (Shohei Ohtani)

A 30-second live-action spot in which a tuxedoed announcer on a baseball-diamond stage, surrounded by goats, declares the 'GOAT' debate stale and unveils a unicorn as the only label big enough for Shohei Ohtani. It ends on a glowing New Balance runner logo.

- Code: AD-0328
- Kind: Ad
- Format: Brand manifesto
- Brand: New Balance
- Length: 30.1s · 11 beats · 21.9 beats/min · 2 hard cuts
- Industry: Sport, Fashion and beauty, Retail
- Style: Live action, Cinematic, Humorous, Captions, Voiceover, Premium, Dialogue
- Original: https://www.youtube.com/watch?v=bA90F2_Yr_o
- Full breakdown: https://cutmap.co/v/new-balance-unicorn-shohei-ohtani

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-unicorn-shohei-ohtani.