# New Balance — We Got Now

A 30-second brand film that moves seven athletes through a shared tiled, miniature-set world, passing the action from sport to sport on whips, match actions and top-down shots, and ending on a wordmark over a smiling footballer.

- Code: BR-0230
- Kind: Brand film
- Format: Montage
- Brand: New Balance
- Length: 30.1s · 22 beats · 43.9 beats/min · 22 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Live action, Fast cutting, Match cuts, Whip pans, Beat-synced edit, Music-led, No voiceover, Playful
- Original: https://www.youtube.com/watch?v=div_YAr5CBQ
- Full breakdown: https://cutmap.co/v/new-balance-we-got-now-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-we-got-now-2.