# New Balance — We Got Now

A 30-second live-action brand film in which New Balance athletes from baseball, tennis, football, basketball and athletics walk, play and joke around in one colour-graded indoor sports complex. It opens with a person-by-person introduction, then moves into a fast cut-up of play and ends on a laughing baseball swing and the wordmark.

- Code: BR-0183
- Kind: Brand film
- Format: Montage
- Brand: New Balance
- Length: 30.1s · 22 beats · 43.9 beats/min · 33 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Live action, Fast cutting, Beat-synced edit, Music-led, No voiceover, Playful, Premium
- Original: https://www.youtube.com/watch?v=7V07PFYDonM
- Full breakdown: https://cutmap.co/v/new-balance-we-got-now

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/new-balance-we-got-now.