# Nike — AIRMAX 1000: Behind the Design

A behind-the-design documentary that alternates three-person sofa interviews with black question cards, 3D-printing macros, a CG design-scan sequence and a sketch montage. It tells how a classic sneaker was rebuilt as a 3D-printed shoe.

- Code: BR-0139
- Kind: Brand film
- Format: Other
- Brand: Nike
- Length: 114.3s · 37 beats · 19.4 beats/min · 43 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Documentary, Product macro, Premium, Captions, Dialogue, Technical, Fast cutting, Light UI
- Original: https://www.youtube.com/watch?v=l4qXAeMAWUI
- Full breakdown: https://cutmap.co/v/nike-airmax-1000-behind-the-design

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-airmax-1000-behind-the-design.