# Nike — Don't Sleep on Ja (Ja 4 'Nightmare')

A vertical launch film for the Ja 4 'Nightmare' that runs on a 12:12 alarm-clock motif and neon green. A fast gym-and-court montage cuts to an 'ATTENTION' alert, then a second montage of court footage on a VCR/TV frame, then the clock spells 'DON'T SLEEP' and resolves into the Ja 4 logo and the Nike mark.

- Code: LN-1331
- Kind: Launch film
- Format: Montage
- Brand: Nike
- Length: 34.3s · 22 beats · 38.4 beats/min · 37 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Fast cutting, Beat-synced edit, Neon, Music-led, No voiceover, Glitch, Retro
- Original: https://www.youtube.com/watch?v=v48I6_4YGI4
- Full breakdown: https://cutmap.co/v/nike-don-t-sleep-on-ja-ja-4-nightmare

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-don-t-sleep-on-ja-ja-4-nightmare.