# Nike — Dream Crazier

A 90-second archive-and-live-action montage of women in sport, cut to a voiceover that turns 'crazy' and 'emotional' from put-downs into a call to act, ending on 'It's only crazy until you do it.' and the Nike swoosh.

- Code: AD-0121
- Kind: Ad
- Format: Montage
- Brand: Nike
- Length: 90.2s · 20 beats · 13.3 beats/min · 39 hard cuts
- Industry: Fashion and beauty, Sport, Media
- Style: Documentary, Emotional, Cinematic, Fast cutting, Voiceover, Music-led, Big type, Minimal
- Original: https://www.youtube.com/watch?v=zWfX5jeF6k4
- Full breakdown: https://cutmap.co/v/nike-dream-crazier

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-dream-crazier.