# Nike — Faith Kipyegon Runs on Belief (Breaking4)

A 143-second documentary-style brand film that follows Faith Kipyegon through dawn training, family life and a mentor's advice as she prepares to run a sub-4-minute mile. It opens in near-darkness with a single line of type and ends on the red 'BREAKING 4' lockup over her portrait. There is no voiceover; music and cutting carry the film.

- Code: BR-0115
- Kind: Brand film
- Format: Brand manifesto
- Brand: Nike
- Length: 142.7s · 22 beats · 9.2 beats/min · 50 hard cuts
- Industry: Sport, Fitness
- Style: Cinematic, Documentary, Emotional, No voiceover, Music-led, Slow and deliberate, Big type, Captions
- Original: https://www.youtube.com/watch?v=FwC0qkC1jHY
- Full breakdown: https://cutmap.co/v/nike-faith-kipyegon-runs-on-belief-breaking4

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-faith-kipyegon-runs-on-belief-breaking4.