# Nike — Find Your Greatness: Jogger

A single locked-off shot of a country road at dusk. A tiny distant figure jogs toward the camera for a full minute until he fills the frame as an overweight boy, and the Nike line lands over his chest. No voiceover and no cuts, only ambient sound and footsteps.

- Code: AD-0098
- Kind: Ad
- Format: Live-action product film
- Brand: Nike
- Length: 62.1s · 6 beats · 5.8 beats/min · 2 hard cuts
- Industry: Fitness, Wellness
- Style: Cinematic, Live action, Slow and deliberate, No voiceover, Emotional, Minimal
- Original: https://www.youtube.com/watch?v=XcbSCnUXOkk
- Full breakdown: https://cutmap.co/v/nike-find-your-greatness-jogger

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-find-your-greatness-jogger.