# Nike Football — Scary Good: Cole Palmer (Reputational Damage Specialists)

A deadpan live-action spoof of a late-night legal-help ad. A lawyer offers aid to defenders 'skinned' by Cole Palmer, and the film runs through a waiting room, a counselling session and a witness-protection-style makeover before a phone-number end card and the 'Scary Good' title.

- Code: AD-0106
- Kind: Ad
- Format: Problem and solution
- Brand: Nike Football
- Length: 60.1s · 22 beats · 22 beats/min · 17 hard cuts
- Industry: Sport, Entertainment
- Style: Live action, Cinematic, Humorous, Captions, Characters, Music-led, Push-ins
- Original: https://www.youtube.com/watch?v=UD_pdVO4OU4
- Full breakdown: https://cutmap.co/v/nike-football-scary-good-cole-palmer-reputational-damage-specialists

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-football-scary-good-cole-palmer-reputational-damage-specialists.