# Nike — Greatness. It Only Takes Everything (Rafael Nadal)

A black-and-white tribute film to Rafael Nadal that cuts between clay-court rituals, close portraits and archive victory footage, then clears into dust and lands on two lines of type and the Swoosh. No voiceover and no on-screen copy until the last seconds.

- Code: BR-0068
- Kind: Brand film
- Format: Brand manifesto
- Brand: Nike
- Length: 60.0s · 24 beats · 24 beats/min · 45 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Monochrome, Cinematic, Music-led, No voiceover, Fast cutting, Grain and texture, Emotional, Premium
- Original: https://www.youtube.com/watch?v=X0xbNUMZCvk
- Full breakdown: https://cutmap.co/v/nike-greatness-it-only-takes-everything-rafael-nadal

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-greatness-it-only-takes-everything-rafael-nadal.