# Nike — Just Be Better (Mamba Forever)

A 90-second tribute montage built on one repeating caption pattern, 'Better ___.', cut over archival and new footage of athletes and everyday people. It builds from Kobe Bryant's own words to a closing 'Mamba Forever.' and the Kobe and Nike logos. This is a fan upload of a Nike film.

- Code: BR-0082
- Kind: Brand film
- Format: Montage
- Brand: Nike
- Length: 90.0s · 36 beats · 24 beats/min · 83 hard cuts
- Industry: Sport, Entertainment, Retail
- Style: Captions, Fast cutting, Emotional, Cinematic, Beat-synced edit, Voiceover, Match cuts, Documentary
- Original: https://www.youtube.com/watch?v=gWW75IfiL-k
- Full breakdown: https://cutmap.co/v/nike-just-be-better-mamba-forever

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-just-be-better-mamba-forever.