# Nike — No Excuses (spec commercial)

A 60-second spec ad in which a spoken string of excuses plays over empty sports venues at dawn, then a dark bedroom sequence shows a man getting up, lacing Nike shoes and running out into the sunrise. It ends on the line 'Be better than your excuses.' and the Swoosh.

- Code: AD-0101
- Kind: Ad
- Format: Brand manifesto
- Brand: Nike
- Made by: Diogo M Borges
- Length: 59.9s · 29 beats · 29 beats/min · 24 hard cuts
- Industry: Fitness, Sport
- Style: Cinematic, Captions, Fast cutting, Slow and deliberate, Voiceover, Big type, Beat-synced edit
- Original: https://www.youtube.com/watch?v=NK1_EjVjxp0
- Full breakdown: https://cutmap.co/v/nike-no-excuses-spec-commercial

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-no-excuses-spec-commercial.