# Nike — No games, just sports

A TV spot built as a film within a film: a presenter in a dark boardroom pitches a Nike running ad to a skeptical panel, and the ad he screens plays out on the wall. It ends on the Nike tagline, then cuts back to reaction shots of the people in the room.

- Code: AD-0099
- Kind: Ad
- Format: Other
- Brand: Nike
- Length: 51.5s · 16 beats · 18.7 beats/min · 13 hard cuts
- Industry: Fashion and beauty, Entertainment
- Style: Cinematic, Dark UI, Humorous, Live action, Dialogue, Premium
- Original: https://www.youtube.com/watch?v=QNiRK9TKumI
- Full breakdown: https://cutmap.co/v/nike-no-games-just-sports

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-no-games-just-sports.