# Nike NSW — Studio Fleece: It's Just a Sweatsuit

A live-action fashion ad that dresses every setting in the same grey fleece sweatsuit: a pink hair salon, a foosball room, a licence office, an arcade, a stage line-up, a card table and a lemonade stand. The film ends on a red end card carrying the tagline.

- Code: AD-0124
- Kind: Ad
- Format: Montage
- Brand: Nike Sportswear (NSW)
- Length: 47.5s · 12 beats · 15.1 beats/min · 9 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Live action, Cinematic, Humorous, Premium, Characters, Music-led, No voiceover, Bold
- Original: https://www.youtube.com/watch?v=vyjhrYmboO8
- Full breakdown: https://cutmap.co/v/nike-nsw-studio-fleece-it-s-just-a-sweatsuit

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-nsw-studio-fleece-it-s-just-a-sweatsuit.