# Nike — One Day We Won't Need This Day

A 48-second International Women's Day film with no on-screen copy. It opens on slow, steady portraits of girls and women staring into camera, moves into black-and-white archive fragments, then speeds into a colour montage of women in motion and ends on the Nike swoosh.

- Code: BR-0064
- Kind: Brand film
- Format: Montage
- Brand: Nike
- Length: 47.6s · 17 beats · 21.4 beats/min · 50 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Cinematic, Fast cutting, Music-led, No voiceover, Emotional, Documentary, Premium, Characters
- Original: https://www.youtube.com/watch?v=MzYYUGnmqLA
- Full breakdown: https://cutmap.co/v/nike-one-day-we-won-t-need-this-day

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-one-day-we-won-t-need-this-day.