# Nike Run Club — Running Isn't Just Running (spec ad)

A spec ad built on a countdown of alarm-clock times, from 11:00 down to 6:00. Each time cuts to a phone moment and then to a run, so the morning's small excuses and rituals lead into runs in different places. It ends on a field at golden hour with 'Running isn't just running. It gives you a purpose' and the NRC lockup.

- Code: AD-0118
- Kind: Ad
- Format: Montage
- Brand: Nike Run Club
- Made by: Adam Saunders (Ads Studios)
- Length: 45.6s · 22 beats · 28.9 beats/min · 17 hard cuts
- Industry: Fitness, Consumer apps, Wellness
- Style: Cinematic, Beat-synced edit, Fast cutting, Match cuts, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=uXlWYZ022zU
- Full breakdown: https://cutmap.co/v/nike-run-club-running-isn-t-just-running-spec-ad

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-run-club-running-isn-t-just-running-spec-ad.