# Nike Running — Do the Right Thing (spec ad)

A spec ad for Nike Running shot in Edinburgh. A runner laces up, sprints through the city in fast low-angle cuts, and the film ends on credits over a sunlit street, a swoosh-led close-up montage and a black hold. A white swoosh sits in the centre of the frame for most of the film.

- Code: AD-0082
- Kind: Ad
- Format: Montage
- Brand: Nike Running
- Made by: BUZZ Creative
- Length: 38.4s · 17 beats · 26.6 beats/min · 18 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Cinematic, Fast cutting, Beat-synced edit, Music-led, No voiceover, Whip pans, Live action, Minimal
- Original: https://www.youtube.com/watch?v=1VNQB0SYLII
- Full breakdown: https://cutmap.co/v/nike-running-do-the-right-thing-spec-ad

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-running-do-the-right-thing-spec-ad.