# Nike — Sabalenka vs Everything

A deadpan 'test lab' ad that shows the wreckage first, with a speed counter over a slow tracking shot, then reveals the cause as a tennis serve. It ends on a lime type slam and the Swoosh.

- Code: AD-0105
- Kind: Ad
- Format: Problem and solution
- Brand: Nike
- Made by: The Company Films
- Length: 40.5s · 22 beats · 32.6 beats/min · 23 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Kinetic type, Big type, Fast cutting, Beat-synced edit, Match cuts, Slow and deliberate, Humorous
- Original: https://www.youtube.com/watch?v=SZlr5LtAtWs
- Full breakdown: https://cutmap.co/v/nike-sabalenka-vs-everything

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-sabalenka-vs-everything.