# Nike — Sleep well, NY

A vertical night-time film that follows a runner in a New York Knicks jersey through the city streets, then lands on a close-up of his face and a huge street celebration. It ends on two lines of type and the Nike swoosh.

- Code: BR-0278
- Kind: Brand film
- Format: Live-action product film
- Brand: Nike
- Length: 39.1s · 13 beats · 20 beats/min · 8 hard cuts
- Industry: Sport, Fashion and beauty, Entertainment
- Style: Cinematic, Live action, Whip pans, Fast cutting, Music-led, Match cuts, Push-ins, Premium
- Original: https://www.youtube.com/watch?v=9AN6FcmmAMM
- Full breakdown: https://cutmap.co/v/nike-sleep-well-ny

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-sleep-well-ny.