# Nike — So Win. (Super Bowl 2025)

A 60-second black-and-white Super Bowl spot that cuts between staged studio portraits of women athletes and real match footage, then ends on two lines of white type: 'YOU CAN'T WIN.' and 'SO WIN.'

- Code: AD-0096
- Kind: Ad
- Format: Brand manifesto
- Brand: Nike
- Made by: Wieden + Kennedy Portland
- Length: 60.2s · 26 beats · 25.9 beats/min · 41 hard cuts
- Industry: Fashion and beauty, Sport, Media
- Style: Cinematic, Monochrome, Premium, Beat-synced edit, Fast cutting, Characters, Big type, Voiceover
- Original: https://www.youtube.com/watch?v=FjwAk30N4I8
- Full breakdown: https://cutmap.co/v/nike-so-win-super-bowl-2025

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-so-win-super-bowl-2025.