# Nike — Teaching the Pro (A'ja Wilson)

A 61-second spot in which A'ja Wilson and a young girl play a hand-clap rhyme on a porch. The rhyme is set in pink serif lyrics that bounce along with a tiny basketball. It opens and closes on a dark doorway with a pink Nike lockup.

- Code: AD-0123
- Kind: Ad
- Format: Music-video style
- Brand: Nike
- Length: 61.4s · 18 beats · 17.6 beats/min · 20 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Captions, Kinetic type, Beat-synced edit, Characters, Live action, Premium
- Original: https://www.youtube.com/watch?v=ucuL5-dyFzs
- Full breakdown: https://cutmap.co/v/nike-teaching-the-pro-a-ja-wilson

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-teaching-the-pro-a-ja-wilson.