# Nike — Unlimited

A live-action brand film set in a dim nursery, where a man in a dark suit lectures rows of babies about everything they do not choose, then turns it into a call to decide how their story ends. It uses Spanish subtitles, low-angle crib shots and a black end card with the Just Do It line.

- Code: BR-0079
- Kind: Brand film
- Format: Brand manifesto
- Brand: Nike
- Length: 69.8s · 30 beats · 25.8 beats/min · 36 hard cuts
- Industry: Sport, Fashion and beauty, Retail
- Style: Cinematic, Dialogue, Captions, Characters, Humorous, Emotional, Premium, Slow and deliberate
- Original: https://www.youtube.com/watch?v=g7031Ty6hqw
- Full breakdown: https://cutmap.co/v/nike-unlimited

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-unlimited.