# Nike — Welcome to .SWOOSH

A 36-second 3D launch film that opens on the .SWOOSH logo, falls through a cube into a sky of floating sneakers, follows one shoe as it is remade by community reactions, then lands it on a pastel court for a PLAYER / READY / GO sequence and a URL end card.

- Code: LN-0949
- Kind: Launch film
- Format: 3D animated story
- Brand: Nike
- Length: 36.1s · 14 beats · 23.3 beats/min · 1 hard cut
- Industry: Fashion and beauty, Entertainment, Gaming
- Style: 3D render, Morph transitions, One continuous camera, Pastel, Music-led, No voiceover, Gradients, Glass UI
- Original: https://www.youtube.com/watch?v=Sp3Xkbnvz50
- Full breakdown: https://cutmap.co/v/nike-welcome-to-swoosh

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-welcome-to-swoosh.