# Nike — What will they say about you?

A 70-second live-action brand film following Arab women athletes, a runner, skateboarder, boxer, footballer, parkour jumper, fencer and skater, through a series of things people might say about them. The questions turn into a reversal ('Or maybe...') and a closing line about showing what is possible, ending on a black end card.

- Code: AD-0076
- Kind: Ad
- Format: Brand manifesto
- Brand: Nike
- Length: 70.0s · 27 beats · 23.1 beats/min · 42 hard cuts
- Industry: Fashion and beauty, Sport
- Style: Cinematic, Captions, Voiceover, Music-led, Emotional, Premium, Fast cutting, Live action
- Original: https://www.youtube.com/watch?v=F-UO9vMS7AI
- Full breakdown: https://cutmap.co/v/nike-what-will-they-say-about-you

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-what-will-they-say-about-you.