# Nike — Whatever Your Game

A cinematic, horror-flavoured Nike film that follows a sleeping farm athlete through a gruelling training montage, then flips into a chase in which a masked chainsaw killer pursues a woman, and ends on the line 'WHATEVER YOUR GAME'. Dreams of glory in a stadium cut in as flashes, and the film argues that the work matters more than the prize.

- Code: AD-0089
- Kind: Ad
- Format: Brand manifesto
- Brand: Nike
- Length: 110.9s · 20 beats · 10.8 beats/min · 81 hard cuts
- Industry: Fashion and beauty, Sport, Entertainment
- Style: Cinematic, Photoreal, Music-led, No voiceover, Fast cutting, Grain and texture, Match cuts, Beat-synced edit
- Original: https://www.youtube.com/watch?v=EzTxWRpObhQ
- Full breakdown: https://cutmap.co/v/nike-whatever-your-game

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-whatever-your-game.