# Nike — Winning Isn't For Everyone: Celebrate

A 30-second sports ad that builds slowly from a sunlit sky to a sprinter's profile, then breaks into a fast burst of race footage and lands on a red-on-black slogan and the Nike swoosh.

- Code: AD-0207
- Kind: Ad
- Format: Montage
- Brand: Nike
- Length: 30.1s · 9 beats · 17.9 beats/min · 16 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Slow and deliberate, Fast cutting, Big type, Bold, Live action, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=mPA29p7yS8s
- Full breakdown: https://cutmap.co/v/nike-winning-isn-t-for-everyone-celebrate

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-winning-isn-t-for-everyone-celebrate.