# Nike — Winning Isn't For Everyone: Cindy Ngamba

A 30-second live-action spot that follows one boxer through a dim gym in a single continuous lateral tracking move, from distant silhouette to close-up. It ends on a red-on-black slogan card and the Swoosh. No voiceover and no other copy.

- Code: AD-0162
- Kind: Ad
- Format: Live-action product film
- Brand: Nike
- Length: 30.1s · 9 beats · 18 beats/min · 0 hard cuts
- Industry: Sport, Fitness
- Style: Cinematic, Live action, Slow and deliberate, Push-ins, Big type, No voiceover, Music-led, Dark UI
- Original: https://www.youtube.com/watch?v=AGGojMioTgY
- Full breakdown: https://cutmap.co/v/nike-winning-isn-t-for-everyone-cindy-ngamba

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-winning-isn-t-for-everyone-cindy-ngamba.