# Nike — Winning Isn't For Everyone: Face

A 15-second Nike spot that pushes in from a wide clay-court shot of a tennis player to tight close-ups of her face mid-rally, then cuts to a red slogan on black and the Nike swoosh.

- Code: AD-0161
- Kind: Ad
- Format: Live-action product film
- Brand: Nike
- Length: 15.1s · 6 beats · 23.9 beats/min · 0 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Live action, Push-ins, Slow and deliberate, Big type, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=60VUmjxuDLY
- Full breakdown: https://cutmap.co/v/nike-winning-isn-t-for-everyone-face

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-winning-isn-t-for-everyone-face.