# Nike — Winning Isn't For Everyone (Kimiya Alizadeh)

A quiet, dark-toned portrait film of a taekwondo athlete suiting up alone in an empty arena. Memory flashes of training cut in, her gaze rises to the camera, and the line 'WINNING ISN'T FOR EVERYONE.' lands in red on black before the Swoosh.

- Code: BR-0114
- Kind: Brand film
- Format: Brand manifesto
- Brand: Nike
- Length: 30.1s · 12 beats · 23.9 beats/min · 9 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Slow and deliberate, Push-ins, Big type, Music-led, No voiceover, Emotional, Premium
- Original: https://www.youtube.com/watch?v=E0Yje6PBmEw
- Full breakdown: https://cutmap.co/v/nike-winning-isn-t-for-everyone-kimiya-alizadeh

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-winning-isn-t-for-everyone-kimiya-alizadeh.