# Nike — Winning Isn't For Everyone (LeBron James)

A moody, live-action sports spot that follows LeBron James through a lonely late-night shooting session in an empty, hazy arena, then cuts to black for a red three-line slogan and the Nike swoosh.

- Code: AD-0195
- Kind: Ad
- Format: Live-action product film
- Brand: Nike
- Length: 30.1s · 16 beats · 31.9 beats/min · 19 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Live action, Dark UI, Premium, Fast cutting, Beat-synced edit, Big type, No voiceover
- Original: https://www.youtube.com/watch?v=_Ra6wkIoJp0
- Full breakdown: https://cutmap.co/v/nike-winning-isn-t-for-everyone-lebron-james

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-winning-isn-t-for-everyone-lebron-james.