# Nike — Winning Isn't for Everyone

A two-minute brand film that runs from extreme close-ups of athletes' faces through a widening montage of competition, then ends on a red title that finishes its sentence. It has no voiceover and almost no copy, so faces and cuts carry the argument.

- Code: BR-0083
- Kind: Brand film
- Format: Brand manifesto
- Brand: Nike
- Length: 120.1s · 21 beats · 10.5 beats/min · 85 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Fast cutting, Beat-synced edit, Music-led, No voiceover, Premium, Emotional, Bold
- Original: https://www.youtube.com/watch?v=wFKHMeJadH8
- Full breakdown: https://cutmap.co/v/nike-winning-isn-t-for-everyone

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/nike-winning-isn-t-for-everyone.